Every great company begins with a vision. For Veen & Co, that vision took root in Helsinki in the 1990s under the name Ab People Management Oy. The company was built on a simple but powerful belief: people create business success. The guiding motto was “Building Winning Teams” a phrase that defined both the culture and the mission.

Ownership later passed on to the Management Team. People Management became part of an international network of consultancy companies, where its Swedish partner, Wise Group/ K2 Search Ab, played a key role. This collaboration flourished, eventually leading to Wise Group acquiring People Management and expanding its reach into Finland.

For the next decade, the company developed under Wise. It broadened its services into HR consulting and IT Recruitment and, reflecting the times, adopted a “house of brands” strategy, creating and developing specialized brands for each of its expert areas. 

In September 2025, the story came full circle. Ownership returned to Finland, Helsinki, and with it, a renewed focus on the company’s roots. The name changed to Veen & Co, marking both a continuation and a new beginning. The “house of brands” gave way to one unified brand, bringing together all areas of expertise under a single identity: stronger, clearer, and truer to its original spirit.

The leadership team bridges past and future. Jarkko Lahti, who had once guided People Management, returned to help shape the new era. Jonas Weckström, who steered the company throughout its Wise years, now leads as CEO of Veen & Co.

Today, Veen & Co stands as the culmination of decades of experience, partnerships, and evolution. But at its heart, the philosophy remains unchanged: People do it better.