Recruitment Partnership Clarified Employer Brand to Reflect Today and Tomorrow
When Konica Minolta set out to recruit a Senior Sales Manager and a Senior BI Consultant, the company faced a familiar challenge: its employer image was still tied to the past, while the business itself had evolved into a forward looking technology and intelligence driven organization.
“We’re a future-oriented Business Intelligence company, providing IT services, Microsoft solutions, data management, and data-driven decision-making,” explains ITS Director Jani Munne.
That vision needed to come across clearly in how the company presented itself to candidates.
A Strategic Partnership to Define the Right Profiles
From the start, HR Manager Anrika Granvik knew that partnering with the right recruitment experts would be essential.
“Our employer image was conservative or nearly invisible in this new business area. Yet, we were looking for top-tier talent. Solving that equation was the real wow effect of our collaboration.”
To ensure credibility and expertise, Konica Minolta sought partners with proven experience in high-level, specialized recruitment. That’s when we stepped in, having strong expertise in both areas, sales leadership and in IT and data-driven roles.
Our recruitment consultants combined their strengths, shared insights, and aligned seamlessly throughout the process, ensuring consistency in candidate experience and communication.
“They impressed us from the very beginning. When something was agreed on, it was delivered right away,” Granvik recalls.
Turning Insights into Clear, Modern Employer Communication
The collaboration began with a joint kick-off workshop, bringing together Konica Minolta’s leadership and both recruitment teams.
Together, they unpacked the company’s past, present, and future clarifying goals, culture, and values. From this foundation, we built tailored role profiles and a refreshed employer message that reflected the company’s true direction.
“The structured groundwork was incredibly valuable,” says Munne.
“They understood our needs right away and tailored the profiles to fit each role. The sales position wasn’t defined as narrowly as the more technical expert role.”
Beyond technical skills, personality and adaptability were emphasized.
“In a time of transformation, the ship is moving and sometimes rocking, but it stays on course. We needed people ready to evolve with us,” Granvik adds.
Employer Brand Reframed
The outcome spoke for itself. Both Granvik and Munne agree that they couldn’t have reached the same caliber of candidates on their own.
“Even if we had found them, we wouldn’t have managed to spark their interest,” Granvik admits.
Instead, the recruitment produced a strong pool of qualified professionals, so much so that two hires were ultimately made for the sales position.
A key driver of success was multi-channel communication, which generated active engagement and visibility.
“It was great to see the lively LinkedIn discussions where our partners were strongly involved” says Granvik.
The refreshed employer brand didn’t just help fill positions; it repositioned Konica Minolta in the minds of professionals.
“They helped sell us as an employer to a broad audience. This has been a great start to a long-term partnership.”