The Right Partner Saved Time and Money  

When Visma Enterprise set out to find a Market Readiness Manager, they needed someone who could spot growth potential, understand the market, and ensure every process for new services and markets was ready to scale. 

Even when an employer brand is well-known and respected, finding the right person can be challenging. The competition for skilled talent makes the recruitment process increasingly critical, and that’s where the right recruitment partner can make all the difference. 

Visma is a leading technology group employing 1,500 people in Finland and offering a broad range of software and digital solutions for both the private and public sectors. 

In spring 2022, the group’s business unit focused on HR and workforce management as well as education services needed a Go-to-Market specialist to drive the next phase of growth. 

Through collaboration with our team, Visma was able to: 

• Save time and money 

• Strengthen and clarify their employer brand 

• Define the role with precision and ensure the right talent fit 

The search began with an internal recruitment round in spring, followed by an open posting in the fall. 

“We received many applications thanks to our strong employer image, but didn’t find the right match,” recalls Commercial Director Paula Kalliokoski. 

Visma turned to us in December 2022, based on earlier positive experiences from previous recruitment projects. 

“It was important for us that the entire process reflected a positive employer brand experience.” 

Within just a few weeks, our recruitment consultant presented four strong candidates, one of whom turned out to be the perfect fit. 

Success Built on Two Cornerstones: A Strong Start and Active Communication 

Every successful recruitment begins with the kick-off meeting, a session designed to understand not just the open position, but the world behind it. 

“I want to understand the client’s growth strategy, business drivers, and team dynamics. Only by seeing the full picture from financial goals to culture, can we identify the right kind of person for the job.” 

This phase is also where new perspectives emerge. Challenging assumptions, introducing fresh ideas, and refining the role profile all help build a stronger foundation for success. 

Paula Kalliokoski agrees that ongoing collaboration is equally vital: 

“A successful result requires continuous partnership. The client’s involvement is key throughout the process, it doesn’t happen on autopilot.” 

She praises the process for being transparent, efficient, and well-managed from start to finish. 

“Everything progressed exactly as agreed. I could trust the process completely.” 

A Candidate-Centered Process Strengthened Visma’s Employer Brand 

For Visma Enterprise, delivering a great candidate experience is always a top priority and that aligned seamlessly with our own approach. 

Every candidate contacted received a well-prepared presentation of the role and company, along with a clear explanation of why they were approached. Transparency was central throughout. 

“We’re honest with candidates: we talk openly about the company’s strengths, but also about its challenges and areas for development,” explains our recruitment consultant. 

This authenticity helps build trust from the very first interaction. The consistent tone of communication also reinforced Visma’s employer reputation in the market. 

“I always ask candidates if they’d like feedback after the interview. When they do, I share honest insights about the discussion, our evaluation, and possible growth areas. People really value that openness,” adds Kalliokoski. 

At the end of the process, transparency continued: a final report summarized not just the numbers but also insights into why some candidates withdrew. This is valuable market data for the client. 

An End-to-End Project That Delivered Quickly and Smoothly 

Just two months after the initial briefing, Visma Enterprise welcomed their new Market Readiness Manager. 

“With the right partner, we saved both time and money. Even communication with candidates alone can take hours of work, not to mention everything else,” says Kalliokoski. 

Our broad professional network and deep understanding of the market made it possible to reach the right talent quickly and effectively. 

“I was genuinely impressed by the recruitment consultant’s way of working: always clear, reliable, and collaborative. We stayed aligned throughout the process, and we can only be thankful for the end result,” concludes Kalliokoski.